Experiential Build

Ecover 'Come Clean' event to launch a new laundry capsule. Building a capsule confessional inviting consumers to confess their dirty laundry secrets. 2 room set build with Actor interaction in a prime Soho location with heavy footfall.

Responsibilities included:

Location search & recces, contracting and instruction, Creative development - working with agency to turn experiential concept into reality, Managing feasibility, timings & budget, Sourcing trusted production build partners and instruction / managing, Oversee Design, Build, Props / workshop visits, AV Tech content, Brief and manage Sound Design, Graphics, Actor / BA Talent search, Permits, RAMs, EMP, PPM, Call Sheets