Words are Permanent

A comment that can take someone a few seconds to write online,
can leave permanent damage to the young person receiving it.

We collaborated with charity The Cybersmile foundation to highlight the permanence and long term effects abusive comments have on young people and unregulated platforms are leaving them exposed to them daily.

Using real online comments sent to 11-16yr olds and Ai produced models for safeguarding reasons.

Cannes Lions 2025 submission - DOOH / Press / Online

Agency: Adam&EveDDB

Client: The Cybersmile Foundation

Production: Untold Studios

Role: Producer